Writing a help wanted ad can be a daunting task. It needs to be concise and to-the-point and descriptive. It also has to be completely free of any language that’s considered discriminatory. Use these tips about what you should avoid as you write an attractive and engaging help wanted ad for your company.
Protected Status
Title VII discusses diversity in the workplace and prohibits discrimination based on gender, national origin, race, age or religion. Sexual orientation is also protected in some states. Don’t include any words in your help wanted ad that indicate your preference for or against applicants based on their protected statuses. An attorney can preview your ads to make sure they’re compliant with the law.
Gender-Specific Language
Unless the open job can only be filled by a certain gender, avoid using gender-specific words like waitress or mailman in your help wanted ads. Opt instead for gender-neutral language like server or mailperson.
Vague Job Description
You may wish to attract a variety of candidates for the job, but a vague job description could attract dozens of unqualified candidates. Write out a list of specific duties for the job, choose the top five and then write a clear ad that expresses what a potential hire will be doing.
Missing Requirements
Let’s say the open job requires heavy lifting, a real estate license or advance training. Include these details in the help wanted ad as you create an accurate ad that attracts applicants who meet your requirements.
No Hours
Include whether the job is part-time or full-time and if nights or weekends are required. This information is important for applicants who may only be available during certain hours.
Personality Preferences
Of course, you want someone on your sales staff who’s outgoing and charismatic. Put those personality traits on your help wanted ad, though, and applicants will act the part to get the job. Your ad should focus instead on the job, and you can use the interview to get a feel for the applicant’s personality.
Inaccurate Contact Information
Even if you write a killer help wanted ad, you won’t get any applicants if you don’t include accurate contact info. Based on the job and your preferences, tell applicants if they should apply via mail, in-person, fax or email, and ensure the information is accurate.
Spelling or Grammar Errors
Show applicants that you’re professional when you check your ad for spelling and grammar before you publish it.
Your next help wanted ad can attract quality applicants thanks to your writing skills. Be sure you know what not to say as you look to fill the open positions in your company.
